Our success is driven by our ability to engage with customers in our local community. We incentivise your customers and reward them for shopping with you.
The Dymocks Booklover loyalty program is an industry leader and the largest of its kind in Australia. It has over a million well-read, enthusiastic and loyal members. Dymocks Booklovers are avid and frequent buyers and account for over 40% of all sales. They will be your best customers!
Our well-executed, centralised national marketing program supports the brand throughout the year and we offer advice for local market advertising and promotions.
Our marketing program covers:
Regular catalogues, flyers and key event themes; bi-annual clearance sales; promotional calendars delivered monthly in advance; advice on local area PR and marketing; e-mails targeted and tailored for YOUR customers; above the line advertising; author events.
We assist you in tailoring marketing material specific to your store in a way that very few other brands can. With all this support to reach the customer, it's no wonder that our Booklovers love us!