The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: Write white papers that stand out from the crowd Generate sustaining, long-term sales with white papers Grab eyeballs with words Produce quality papers with practical, actionable steps Write white papers that engage readers Soft-sell by educating Create outlines using proven formulas Master interviewing techniques Quickly find research data Write the core components for any white paper Inject persuasion into your paper Craft compelling titles Apply proven marketing techniques Book jacket.
Writing White Papers
How to Capture Readers and Keep Them Engaged
Education & Reference