For over seventy-five years, Archieand the gang at Riverdale High have been America s most iconic teenagers, delighting generations of readers with their never-ending exploits. But despite their ubiquity, "Archie"comics have been relatively ignored by scholars until now.
"Twelve-Cent Archie"is not only the first scholarly study of the"Archie"comic, it is an innovative creative work in its own right. Inspired by"Archie s"own concise storytelling format, renowned comics scholar Bart Beaty divides the book into a hundred short chapters, each devoted to a different aspect of the"Archie"comics. Fans of the comics will be thrilled to read in-depth examinations of their favorite characters and motifs, including individual chapters devoted to Jughead s hat and Archie s sweater-vest. But the book also has plenty to interest newcomers to Riverdale, as it recounts the behind-the-scenes history of the comics and analyzes how"Archie"helped shape our images of the American teenager.
As he employs a wide range of theoretical and methodological approaches, Beaty reveals that the"Archie"comics themselves were far more eclectic, creative, and self-aware than most critics recognize. Equally comfortable considering everything from the representation of racial diversity to the semiotics of Veronica s haircut, "Twelve-Cent Archie"gives a fresh appreciation for America s most endearing group of teenagers."
Rutgers University Press