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(ebook) Thinking in New Boxes

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen companya business in the PEN ';box'figured out that there was growth to be found in the DISPOSABLE ';box.' And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking ';out of the box' is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on modelson what Luc de Brabandere and Alan Iny call ';boxes.' If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: *; Doubt everything. Challenge your current perspectives. *; Probe the possible. Explore options around you. *; Diverge. Generate many new and exciting ideas, even if they seem absurd. *; Converge. Evaluate and select the ideas that will drive breakthrough results. *; Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe's, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn't a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes ';Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.'Blogcritics';Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment.'Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin ';Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time.'Jennifer Fox, CEO, Fairmont Hotels & Resorts ';As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practicala comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace.'Peter Gelb, general manager, Metropolitan Opera
$30.69

  For immediate download
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PRODUCT DETAILS

  • Title: (ebook) Thinking in New Boxes
  • Author: Alan Iny, Luc De Brabandere
  • Publisher: Random House Publishing Group
  • ISBN: 9780679644361
  • Languages: English

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Flat rate Australia wide
Delivery time^
After dispatch
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via Australia post
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$9.99 1-2 days
 

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Explanation
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All our estimates are based on business days and assume that shipping and delivery don't occur on holidays and weekends.

 

Tracking delivery

Saver Delivery: Australia post

Australia Post deliveries can be tracked on route with eParcel. You can track your delivery by going to AusPost tracking and entering your tracking number - your Order Shipped email will contain this information for each parcel.

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  • For enquiries regarding the delivery of your order, contact Star Track Customer Service on 13 23 45 - and quote the above consignment number.
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Parcel Weight New Zealand Hong Kong US & Canada United Kingdom

Up to 1kg

$30

$35

$40

$45

1.5kgs

$35

$45

$50

$60

2kgs

$40

$50

$60

$70

2.5kgs

$45

$60

$70

$80

3kgs

$50

$65

$75

$90

3.5kgs

$55

$75

$85

$100

4kgs

$60

$80

$95

$105

4.5kgs

$65

$85

$100

$115

5kgs

$70

$95

$110

$125

 

If your order weighs more than 1.0kg (2.2lb, roughly equivalent to 1 or 2 paperbacks), we'll let you know what your delivery charge will be, and seek your approval before sending your order.

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Delivery restrictions

Remote areas: Please note that there may be a surcharge if shipping international orders to a remote area. You can check if the delivery address is in a remote area at DHL Remote Area Services.

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