Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?
The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career:
1.-áPick on someone bigger than you
2.-áDo the hippy, hippy shake
3.-áHaggle: everything's negotiable
4.-áMake work fun
5.-áDo right by your brand
6.-áSmile for the cameras
7.-áDon't lead sheep, herd cats
8.-áMove faster than a speeding bullet
9.-áSize does matter
10.-áNever lose the common touch
Want to be the best? The secrets of phenomenal success are in your hands.
Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.