The recent reopening of the Stedelijk Museum, Amsterdam, saw the inauguration of a spectacular new edifice as well as a new style of museum. The Style of the Stedelijkis a fascinating account of the Museum’s unique relationship with graphic design and its search for a new visual identity. Design historian Frederike Huygen and filmmaker Lex Reitsma trace the process that began in 2008 with the opening of a competition for a new visual identity under the Museum’s then Director, Gijs van Tuyl. The book looks at the participating designers and their proposals and the graphic concept ultimately developed by Mevis & Van Deursen under the Museum’s current General Artistic Director, Ann Goldstein. The book and accompanying DVD documentary are published as the second installment of the Premsela Design Storiesseries.
The Style of the Stedelijk
NAi Uitgevers / Publishers Stichting
Designing for a Museum DVD and Book
Premsela Design Stories