Fear has become institutionalized in many organizations. Board directors are under pressure from shareholders. Senior executives are attempting to maintain sales in a nervous market, and many people are concerned about job security and maintaining their living standards.
In this book, Keegan uses a psychological approach to explain how fear manifests itself within organizations. She looks at how fear impacts the workforce and how, by reducing willingness to take risks, it can inhibit economic growth and innovation, at both an individual and corporate level.
She offers a practical way to harness fear and anxiety into innovation by explaining how to: understand the effects of fear within organizational contexts and how these can be reduced, incorporate small changes in behavior that will increase well-being and improve productivity by better supporting and understanding the needs of staff.