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ISBN: 9780071369190 | Format: ePub | Release Date: 01/05/1997
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In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
The New Positioning: The Latest on the World's #1 Business Strategy
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