Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: - Create a website and portfolio that highlight design solutions - Do pre-pitch research and deliver winning presentations - Prepare inviting proposals that win lucrative contracts - Establish a reliable system for tracking billable hours (and staying solvent) - Use cold-calling strategies even sales phobics can master - Quantify design decisions in ways that business management can relate to and respect - Break out of "e;freelancer"e; mode to highly compensated creative consultant The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. "e;The Graphic Designer's Business Survival Guide"e; shows you how.
The Graphic Designer's Business Survival Guide
Small businesses & self-employed
Art & Fashion