Plan. Persuade. Negotiate. Collaborate. Sell "e;The Art of Influencing and Selling"e; is designed for sales professionals looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients to creating a new customer base, this book provides a valuable toolkit for developing sales skills and opening up opportunities for business growth.
Topics covered include: the psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up.
The Art of Influencing and Selling
Kogan Page, Limited
Sales & marketing
Guru in a Bottle
Management & Computers /