Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren’t fully prepared for. The Accidental Salespersonis the answer, providing the advice and inspiration they need to master the essentials and hit the ground running.
Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on:
Selling to people who don’t have time to meet • Differentiating between infor mation seekers and genuine prospects • Using social media, Skype, GoToMeeting, WebEx, and other online tools • Building relation ships competitors can’t steal
Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales books—the second edition of The Accidental Salespersonguides readers through every aspect of selling to today’s customers.