Your special spicy pickles. Your crunchy coconut granola. The cookie recipe so good that no one believes it's gluten-free....With the ever-increasing demand for natural foods, the time may be right to turn your culinary hobby into a moneymaker. But the path to retail success is strewn with obstacles--unless you have the guidance of someone who's been there and done it. Who is your target market? What sets your product apart? What's your perfect price point? "e;Recipe for Success"e; gives you the benefit of an expert's in-depth experience, taking you from initial conception to cashing out--and covering everything in between. Filled with real life examples, the book helps you: Package and launch your product - Work effectively with distributors - Win the fiercely competitive battle for store placement - Prepare for trade shows - Deal with slotting fees, "e;free fills,"e; promotions, discounts, and demos - Negotiate broker partnerships - And more Make no mistake: the natural foods industry is not user-friendly, but with this indispensable guide you can avoid the common--and highly expensive--traps many start-ups fall into . . . and make your dream business a delicious reality.
Recipe for Success
An Insider's Guide to Bringing Your Natural Food to Market
Management & Computers /