This is at once a historical monograph and a critique of postmodernist approaches to the study of mass media, consumerism, and popular political movements. It compares the self-representations of several late 19th- and 20th-century women's protest movements with representations of women offered by contemporaneous mass media outlets. The author shows that from the late 19th century until the end of the 20th century, US women's protest movements sought to convince women that they are first and foremost labourer/producers, while the US media has just as consistently sought to convince women that they are primarily consumers. Triece contends that these approaches to portraying women have been and continue to be constructed in opposition to one another. The leaders of women's protest movements, she argues, have long sought to convince women not to spend time and money on reshaping themselves through consumer purchases, but instead to focus attention on empowering themselves politically by asserting control over their own labour power.
Protest and Popular Culture
Women in the American Labor Movement
Management & Computers