The world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople need to adapt to the new business environment. "Principled Selling" discusses the new skills and behaviors needed to win customers, build relationships and retain existing ones.
This highly effective approach to business development helps align sales techniques with the new expectations of customers and clients byemphasizingcontent marketing andmotivating customers, rather than coercing them. Readers will learn to:
- avoid cold calling and generate meetings
- develop relationships built on trust and maintain customer loyalty
- sell services in ways that clients appreciate
-sustain long-term sales growth
- incorporate social media into an effective business development strategy
Focused on building long-term, profitable relationships rather than manipulation and "closing the sale," "Principled Selling" offers valuable advice for salespeople in any industry."
Kogan Page, Limited
Sales & marketing
How to Win More Business Without Selling Your Soul
Management & Computers