"e;A marvelous book… thought provoking and highly entertaining."e;
—Jerome Groopman, New York Times bestselling author of How Doctors Think
"e;Ariely not only gives us a great read; he also makes us much wiser."e;
—George Akerlof, 2001 Nobel Laureate in Economics
—New York Times Book Review
Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.