Changes in technology and media consumption are transforming the way people communicate about politics. Are they also changing the way politicians communicate to the public? "Political Communication in Canada" examines the way political parties, politicians, interest groups, the media, and citizens are using new tactics, tools, and channels to disseminate information. It also investigates the implications of these changes. Drawing on the most recent data, contributors to this volume illustrate shifts in political communication, from the brand-image management of political parties and the prime minister, to the evolving role of political journalists.