Foreword by Keith Ferrazzi, author of Never Eat Alone and Who's Got Your BackThe first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but powerful techniques readers can use to really get through to people-whether they're coworkers, friends, strangers, or enemies. Just Listen reveals how to: Make a powerful and positive first impression Listen effectively Make even a total stranger-a potential client, perhaps-feel "e;felt"e; Talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset Achieve buy-in, the linchpin of all persuasion, negotiation, sales, and moreGetting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the "e;impossible"e; and "e;unreachable"e; people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.
Discover the Secret to Getting Through to Absolutely Anyone
Management & Computers