In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product
Inside the Tornado
Educational: Business studies & economics
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Children's Books /
Children's Non Fiction