"In Your Creative Element" demystifies creativity with inspiration and practical advice for individuals and companies who recognise it as essential for business success but who do not know where to begin to unlock their creative potential. Grounded in research, the book covers the psychology and theory of creativity and provides 102 insights into how to deliver creative work every day.
"In Your Creative Element" covers the principles, values and attitudes associated with creativity. Practical tools and a test - the "Creative Elements Assessment" - are included to guide readers to the most appropriate advice and chapters.
"In Your Creative Element" is highly practical, packed with case studies and creativity tools from businesses that have benefited from the use of creativity to gain competitive advantage.