Don't just make money…make a difference.
As a social entrepreneur, you can build a business that changes the world. But you will face some unique challenges. This book will prepare you for them.
Packed with advice, inspiration and real-life stories, it will help you:
- Define what you want to do and why you want to do it
- Find the right kind of funding
- Build a brand that makes you unique
- Find a team as motivated and inspired as you are
- Measure the impact you're having
How to be a Social Entrepreneur is the only social enterprise start-up guide you'll ever need.
"e;This is the seminal book on social enterprise"e;
—Martin Murphy, Network 2012
"e;An essential read for any aspiring or existing social entrepreneur. Full of practical examples of real life social enterprise scenarios and written in Robert's usual uncomplicated format"e;
—Marc Davies, Wales Co-operative Centre Limited, walescoop.com
"e;Social enterprises need social entrepreneurs. This book will help you decide is you've got what it takes to be one"e;
—Peter Couchman, Chief Executive, Plunkett Foundation, plunkett.co.uk
"e;This very practical book will guide you as to what it takes to be a social entrepreneur. Enjoy it and then do it!"e;
—Lord Andrew Mawson OBE, author of The Social Entrepreneur: Making Communities Work, amawsonpartnerships.com
"e;I was genuinely impressed by how comprehensive it is!"e;
—Peter Holbrook, CEO, Social Enterprise Coalition, socialenterprise.org.uk
"e;A treasure trove filled with practical insight and knowledge that will give you the edge to start, grow a sustainable and successful social enterprise"e;
—Stephen Gyasi-Kwaw, CEO/Founder Youth Enhancement Int.Ghana
"e;I particularly enjoyed the section on sales, which is a fundamental topic too often neglected"e;
—Andy Brady, '3rd Sector Futures', Anglia Ruskin University, anglia.ac.uk
Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur's Book of Checklists.