This comprehensive book offers a real-world approach to hotel sales and operations. It includes background information on hotel operations and marketing to ensure success in hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel. This book helps fill in the gaps for hospitality professionals by clearly outlining the steps involved in successful hotel sales.
Hotel Sales and Operations
Delmar Cengage Learning