"e;This book...will help you take your marketing to the next level without having to increase your budget a dollar"e; -- Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to masterall on a tighter budget than before.Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:Demystify digital marketing in a way that makes sense for your businessDo more with lessBuild a strong brand with something to sayFind inspiration in unexpected placesCreate relevant and engaging content and promote it via Twitter, Facebook, and other channelsIntegrate strategy and message across touchpoints for a unified brand experienceboth online and offSpark dialogue with your community of customersMeasure what mattersThe result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.
Smarter Digital Marketing for Businesses Big and Small