THE NEXT BIG THING IN BUSINESS INNOVATION FROM THE NEXT GENERATION S BRAND WHISPERER
"e;What can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)?"e;
If you re a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. But thanks to the new science of the Business Genome(r) process, you ll be surprised to see how many businesses share a similar genetic structure. And by understanding what works and what doesn t for your business s genomic type, you can play to your strengths, adapt to your weaknesses, and change the course of your company s future.
Business Genome project creator Andrea Kates calls it "e;Find Your Next"e; a field-tested, customized blueprint for mapping out your business DNA in four powerful steps:
1. Sort through your options and assess your hunches.
2. Match your genome to other successful business models.
3. Hybridize your company by grafting new ideas with proven successes.
4. Adapt and thrive by breaking old habits and starting new trends.
This high-impact, transformative guide walks you through every step of the process, combining intuition and experience with statistical data and fascinating case studies. You ll learn how two unrelated businesses Hyatt Hotels and Sharp HealthCare discovered untapped opportunities in their customer experience.
You ll read how General Motors and OnStar hit the jackpot by examining something that wasn t there. You ll find in-depth interviews with GE s Mark Vachon, IndieGoGo s Danae Ringelmann, P.F. Chang s Rick Federico, and other leaders of innovation. And you ll learn how to crack the genetic code behind the six essential building blocks of business product and service innovation; customer impact; talent, leadership, and culture; process design; trendability; and secret sauce.
Once you unlock the secret of your company s DNA, you can evolve your strategy, build your future, and find your next.
PRAISE FOR "e;FIND YOUR NEXT"e;
When you add it all up this is indeed a time of great change and arguably much of what we know about management today is becoming obviated. Which is why "e;Find Your Next"e; is such a helpful contribution to every manager s arsenal. It embraces the shift from industrial models to models for the 21st century. And it s a great read packed with great stories and tons of practical advice. Read, enjoy and prosper.
Don Tapscott, from the Foreword of "e;Find Your Next"e;
"e;Every great strategic thinker uses the ideas in this book... but it took Andrea Kates to write them down for the rest of us."e;
Seth Godin, author of "e;We Are All Weird"e;
Andrea Kates is this generation s new brand whisperer and "e;Find Your Next"e; is the best toolkit for landing on your company s next.
Lane Cardwell, President, P.F. Chang s China Bistro
Andrea Kates s ideas about the Business Genome project are cutting edge. They will completely transform the way we think about the impact of cross-organizational connections as a way to fuel business growth.
James Fowler, author of "e;Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives,"e; and Professor of Medical Genetics and Political Science/UC San Diego
"e;Find Your Next"e; combines radical thinking, innovative insight and real world experience to give corporate leaders a powerful compass in this era of unprecedented economic challenge.
Catherine Crier, former judge, journalist and "e;New York Times"e; bestselling author
Years ago I thought about what was next for music fans and turned to lessons learned from NASCAR and the NFL (not other musicians) to come up with the inspiration for the Lollapalooza festival. That s exactly what "e;Find Your Next"e; provides an easy-to-follow guide to game-changing innovation based on cross-industry thinking.
Perry Farrell, founder of Lollapalooza festival and legendary rock frontman for