Attracting and retaining more clientsJob number one in every law firm is to attract and retain more clients. But how do you go about that challenging task? How do you know the marketing work in which you are investing scarce hours and dollars will actually pay off?David V. Lorenzo's Client Attraction Secrets provides a practice-proven roadmap to increasing law firm revenue without increasing your hours. His techniques might even allow you to shorten your workweek. Your results will depend on how enthusiastically and creatively you implement Mr. Lorenzo's suggestions, but know beforehand that the techniques detailed have worked for a wide variety of lawyers, in all types of practices, in good economic times and bad. Mr. Lorenzo has helped attorneys in ambitious solo practices, mid-sized firms, and multi-national behemoths. But what he most enjoys is helping lawyers build lifestyle-friendly niche practices that generate a comfortable income while permitting a healthy working/living balance. His book explains how he does it.
Client Attraction Secrets for Lawyers
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