The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinkingGÇÜ the collaborative process by which the designerGÇ¦s sensibilities and methods are employed to match peopleGÇ¦s needs not only with what is technically feasible and a viable business strategy. In shortGÇÜ design thinking converts need into demand. ItGÇ¦s a humanGêÆcentered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to soGêÆcalled creative industries or people who work in the design field. ItGÇ¦s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by reGêÆexamining the ways that their nurses manage shift changeGÇÜ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organizationGÇÜ productGÇÜ or service to drive new alternatives for business and society.
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
How Design Thinking Transforms Organizations and Inspires Innovation
Management & Computers /