Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual "e;buying styles"e;...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a "e;learning adventure,"e; Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to: * recognize the four key buying styles * understand what to do (and not to do) when selling to customers exhibiting each * quickly spot the tell-tale signs that they are using the wrong approach * gain the confidence of prospects * improve their relationships with existing clients * develop a strategy for approaching new prospects * increase their chances of closing each and every sale This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.
Simple Lessons in Selling the Way Your Customers Buys