Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity but how can businesses succeed? "Business Insights: China"givesreaders an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world.
Thisbook differs fromothersby Western commentators, many of themacademics without hands-on business experience. Author Jonathan Reuvid, by contrast, has been involved in business development in China since 1984.Citing real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, Reuvid highlights successes and failures of operating in such a challenging market. He offerspractical advicefor anyone looking to initiate or develop their business activities in China.
This second edition of "Business Insights: China"includes a significant focus on risk management --operational, political andmacroeconomic. It also offersdetailed informationon regulations, legal guidelines, and currentgrowth sectors. Cautionary tales show how to avoid mistakes made by others."
Business Insights - China
Kogan Page, Limited
Practical Advice on Operational Strategy and Risk Management
Management & Computers