Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.
Brands with a Conscience
Kogan Page, Limited
How to Build a Successful and Socially Responsible Brand
Management & Computers /