Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection.Haig guides readersthrough a gallery of some of the world s best-known names from Adidas to Zippo, andoffers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, "Brand Success "is a great resource for brand managers, marketers and students."
Kogan Page, Limited
How the World's Top 100 Brands Thrive and Survive
Education & Reference