Big Brands offers you the chance to delve deep into the amazing stories behind the world's most iconic businesses - how they began, their successes and failures, and their impact on the global market. The series examines the human aspect of each brand - its consumers, brand developers, designers and others who work on it. Big Brands: Amazon looks at the development of key Amazon products such as the Kindle, and at how Amazon became the biggest bookseller in the world. It explains Amazon's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. Amazon's possible future strategies, and areas for growth, are also looked at, as is the development of business models such as Amazon Prime. 'Business Studies' features explain some key industry terms such as management and sponsorship, while 'Building the Brand' features explore the marketing of the brand, from the development of the logo to the huge impact of social media. 'Brains Behind the Brand' features focus on key people who've worked for Amazon such as Jeff Bezos, the founder and CEO. Amazon is just one iconic company in the global marketplace. If you enjoyed this title, why not read about Mojang, makers of Minecraft, McDonalds or Samsung, in other titles in the series?
Hachette Children's Group