Big Brands offers you the chance to delve deep into the amazing stories behind the world's most iconic businesses - how they began, their successes and failures, and their impact on the global market. The series examines the human aspect of each brand - its consumers, brand developers, designers and others who work on it. Big Brands: McDonalds looks at the development of the fast food chain's most famous products, from the Big Mac burger to the Happy Meal. It explains McDonalds' business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How McDonalds grew from one hamburger restaurant to one of the world's largest restaurant chains is also looked at. 'Business Studies' features explain some key industry terms such as management and sponsorship, while 'Building the Brand' features explore the marketing of the brand, from the development of the logo to the huge impact of social media. 'Brains Behind the Brand' features focus on key people at McDonalds such as Bridget Coffing, the Chief Communications Officer. McDonalds is just one iconic company in the global marketplace. If you enjoyed this title, why not read about Amazon, Samsung or Mojang, makers of Minecraft, in other titles in the series?
Hachette Children's Group