Shop your locally owned store this Christmas
During the early days of lockdown in 2020, a 7 News piece caught our attention. Janelle, store owner from Dymocks Toowoomba, was doing an interview on her local business was working through the uncertain times and how she was able to get books, games and all the welcome forms of escapism out to her loyal customers. Her solution of getting books out to her customers on the back of her motorbike was a great story to tell and one that stuck with us when working on ideas for this campaign.
Dymocks bookstore owner delivers "takeaway" books to customers
As libraries shut across the country, one Toowoomba bookstore owner has come to the rescue, delivering “takeaway” books on her motorbike to customers for $2 per order or for free for people over 70. "Now's the time to maybe learn that language you've always wanted to learn... or just get lost in a story that's not reality at the moment, which we all probably want to do” - Dymocks Books, Janelle Fyson. More: https://7news.link/3bglEco #coronavirus #7NEWS
Posted by 7NEWS Toowoomba on Monday, 23 March 2020
When we took the idea to Sydney-based production team WALRUS, they ran with it. Co- founders Matt Maule & Tom Stephens said, “we set out with a vision to create a piece that stayed true to the feeling of a local Dymocks store, honouring the continued dedication and care of the everyday people behind the oldest bookstore in Australia."
With multiple reschedules due to lockdowns, the team worked incredibly well to produce a high-quality film with actors, crew and Dymocks team working together to tell the story.
Stephens worked with producer Miles Devine at MindField studios to record the soundtrack to follow the story on screen. With Ainsley Farrell and Jack Millar joining the team in the studio – and forming Wilde Lakes especially for the project – All I Need evokes a warm feeling of nostalgia, following the journey on the back of the motorbike.
The ‘shop your locally owned Dymocks store’ campaign is airing up until Christmas Day on the 7 network and across local on demand streaming platforms.