Find A Store
Cart
My Cart

{{ product.title }}

{{ product.author }}
{{ product.format }}
Qty:{{ product.quantity }}
${{ product.totalPrice | formatPrice }}
Your cart is empty.

{{ product.title }}

To: {{ product.giftCardToEmail }}
${{ getOriginalPrice(product) | formatPrice }}   ${{ product.totalDiscountAmount | formatPrice }} saved
${{ product.RRP | formatPrice }}
${{ product.totalPrice | formatPrice }}
Qty:{{ product.quantity }}
Your cart is empty.
Menu
Find a store

{{ product.title }}

To: {{ product.giftCardToEmail }}
${{ getOriginalPrice(product) | formatPrice }}   ${{ product.totalDiscountAmount | formatPrice }} saved
${{ product.RRP | formatPrice }}
${{ product.totalPrice | formatPrice }}
Qty:{{ product.quantity }}
Your cart is empty.
Bookmarked Blog
When we set out to create our latest TV campaign, we wanted to tell a story. Stories are what bring us together and as a bookseller, that’s what we are all about. Although Dymocks has been around for 142 years, some may not know that most of our stores across Australia are locally owned by members of their community. We wanted to tell their story and celebrate the incredible lengths to which they have gone, for you, our book lovers. Watch the ad below and read on for the story behind putting together the ‘shop your locally owned store’ campaign.

Shop your locally owned store this Christmas

During the early days of lockdown in 2020, a 7 News piece caught our attention. Janelle, store owner from Dymocks Toowoomba, was doing an interview on her local business was working through the uncertain times and how she was able to get books, games and all the welcome forms of escapism out to her loyal customers. Her solution of getting books out to her customers on the back of her motorbike was a great story to tell and one that stuck with us when working on ideas for this campaign.

Dymocks bookstore owner delivers "takeaway" books to customers

As libraries shut across the country, one Toowoomba bookstore owner has come to the rescue, delivering “takeaway” books on her motorbike to customers for $2 per order or for free for people over 70. "Now's the time to maybe learn that language you've always wanted to learn... or just get lost in a story that's not reality at the moment, which we all probably want to do” - Dymocks Books, Janelle Fyson. More: https://7news.link/3bglEco #coronavirus #7NEWS

Posted by 7NEWS Toowoomba on Monday, 23 March 2020

When we took the idea to Sydney-based production team WALRUS, they ran with it. Co- founders Matt Maule & Tom Stephens said, “we set out with a vision to create a piece that stayed true to the feeling of a local Dymocks store, honouring the continued dedication and care of the everyday people behind the oldest bookstore in Australia."

With multiple reschedules due to lockdowns, the team worked incredibly well to produce a high-quality film with actors, crew and Dymocks team working together to tell the story.

Behind the scenes

Stephens worked with producer Miles Devine at MindField studios to record the soundtrack to follow the story on screen. With Ainsley Farrell and Jack Millar joining the team in the studio – and forming Wilde Lakes especially for the project – All I Need evokes a warm feeling of nostalgia, following the journey on the back of the motorbike.

The ‘shop your locally owned Dymocks store’ campaign is airing up until Christmas Day on the 7 network and across local on demand streaming platforms.

Recent Articles


Discovering Why You Can’t Pay Attention ...
Our January Non-Fiction Book of the Month chronicles our attention crisis and what needs to happen f...
Q&A with Adrian Hyland
We wanted to know more about the influences behind Adrian Hyland’s new crime novel Canticle Cr...
Q&A with Sally Hepworth | Author of the ...
Sally Hepworth is a New York Times bestselling author of seven novels. Drawing on the good, the bad ...