Born and raised in Laguna Beach, California, Lauren Conrad has grown up in the public eye as the star of MTV’s hit series Laguna Beach. Her spin-off show, The Hills, was rated as one of the top shows across all of the cable networks.
The Lauren Conrad brand continued to evolve in 2007, after she launched her first clothing line, The Lauren Conrad Collection. This collection appeared at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles for two consecutive years. Lauren also designed a dress for the Trophy model at the 2008 Emmy Awards.
Lauren’s second line debuted shortly thereafter in October 2009—LC Lauren Conrad, sold exclusively at Kohl’s. The line features the reality-star-turned-designer’s latest feminine apparel with a California vibe. This collection is a contemporary lifestyle brand sold in Kohl’s stores and online at www.Kohls.com. Since launch the brand has expanded to all stores nationwide. LC Lauren Conrad consists of apparel, and this year has expand into additional categories such as footwear, jewelry, intimates, sleepwear and home décor.
In 2011 Lauren launched a third line called Paper Crown. Paper Crown is a specialty line unlike any project Lauren has previously worked on. It is tailored for the contemporary market and consists of feminine dresses, menswear-inspired basics, as well as tops and bottoms. Each Paper Crown collection is made with exquisite fabrics including silk charmeuse, chiffon and stretch wovens.
Additionally, Lauren has added “best selling author” to her resume after signing multiple book deals with Harper Collins. Lauren’s first novel, “L.A. Candy” debuted #1 on the New York Times Best Seller List for over a month. Since releasing this first best seller, Lauren has released “Sweet Little Lies,” “Sugar and Spice,” “Lauren Conrad Style” and “Lauren Conrad Beauty,” all of which have topped best seller lists. Lauren then signed another book deal for series titled “The Fame Game,” penning her final books titled “Starstruck” and “Infamous.”
In 2012 Lauren teamed up with BlueAvocado, a sustainable lifestyle products company on a mission to inspire millions to reduce their ecological footprint with “cool products for a hot planet.” Lauren has since designed two eco-collections for BlueAvocado, which include stylish prints and new products that expand the company’s food-on-the-go product portfolio to include home storage, travel and cosmetic accessories.
Lauren has made appearances in numerous publications such as USA Today, The Wall Street Journal, Businessweek, WWD and Forbes as one of the top 100 celebrities and has graced the covers of Cosmopolitan, Glamour, Shape, Allure, Elle, Rollingstone, Teen Vogue, Seventeen Magazine and CosmoGIRL, to name a few.
On top of everything, Lauren develops and runs her successful website LaurenConrad.com, an online destination that continues to expand her lifestyle brand and keeps her in direct contact with her supportive fan base.