Australia’s passionate bookseller
We love books. And we sell them to booklovers. Since 1879 (that’s over 130 years ago!) we’ve pioneered bookselling in Australia. We began franchising over 30 years ago and have built up a recognised market-leading reputation for quality advice, value for money, professionalism and customer service.
Today, we’ve expanded into New Zealand and Hong Kong. In Australia alone, we have over 70 stores nationally. This, however, has been carefully managed growth – supported by dynamic retailing initiatives like special gondolas, wall-bays, colour-corrected lighting, fast telephone ordering and computerised enquiry systems.
As a Franchise Owner (with the emphasis on owner) you will be able to infuse your
business with your personal, entrepreneurial touch – yet enjoy the advantages, experience,
backing and assistance of a large business operator.
Advantages
- Major brand recognition
- Better buying power
- Large scale advertising affordability
- Effective state-of-the-art Point of Sale
- Proven stock control systems
- Established customer loyalty program
- Ongoing, on-call support
Franchising facts
If you share our passion for books, you’ll benefit from the Dymocks Retail System and, please note, it is a system – and it works! It allows you, as a Franchise Owner, to be in business for yourself, but not by yourself:
Franchising put simply, it’s a contract that entitles an individual to own and operate a business using the name and corporate umbrella of an organisation.
Store Fit-out it’s vital to present the same image and create the right ambience, so we ensure all signage, graphics, merchandising, fixtures and fittings are consistent and of the highest standard.
Inventory our professional product buyers guide you through the establishment of your initial inventory and the merchandising set-up.
Marketing we’ll help you with all promotions, be they national or local, event-based or tactical.
Buying Power we negotiate great terms with major suppliers so you get the benefits and discounts, but you purchase, take delivery and organise any returns directly.
Network Information meet regularly, receive updates, and take advantage of the accrued, collective knowledge in our extensive franchise network.
Benchmarking regular benchmarking reports on key store variables lets you compare your business to others in the network.
Operations & Procedures our comprehensive operations manual is an invaluable tool that details procedures, staffing and store management.
Advertising Power Franchise Owners pool their resources via the Dymocks Advertising Fund to be able to afford marketing programs in media such as television, radio, press, catalogues and direct mail – activities that keep Dymocks top-of-mind and drive customers your way throughout the year.
Always there you’ll receive regular visits from a member of our Operations Team who will help you maximise your sales and profitability with solutions pertinent to your store.