Check out the answers below – they’ll help you with more specifics about what’s involved in joining our franchise system.
Cost & Financials
- What’s the minimum investment?
- What does it take to qualify financially?
- What about the Franchise and other fees?
Development
- Does Dymocks select the site and negotiate the lease?
- How long does it take to open a Dymocks store?
- Can I own more than one store?
History & Experience
- How long has Dymocks been in business?
- Who teaches me about the day-to-day running of my store?
- What if I haven’t owned my own business before – or worked in retail?
Staff & Ongoing Support
What’s the minimum investment?
As a guide, establishment costs range from $300,000 to $600,000 and cover the initial franchise fee, training, store fit-out, equipment and an allowance for working capital. Actual costs will depend on a range of variables including the size and location of the business and any Lessor contribution towards the store fit-out. Stores typically carry stock to the value of $1,200 per m2 and the funding of stock varies according to the supplier terms.
What does it take to qualify financially?
You will be required to substantiate unencumbered funds of at least 50% of the total establishment costs of the store – that is, 50% debt to 50% equity. However we review each case individually and can be more flexible with the debt to equity ratio for a large store where the total investment required is substantially more than $500,000.
What about the Franchise and other fees?
The initial franchise fee is based on your store’s size. The formula for calculating the fee is $37,500 – plus $120 for each square metre by which the total area of the premises exceeds 130m2 (ex GST). The standard royalty fee for a mature store is 6%. The marketing fee is a total of 3% split between the national marketing fund and local area marketing.
Does Dymocks select the site and negotiate the lease?
Yes. Dymocks has identified preferred areas for development and will assist with both the selection of a site and the negotiation of the lease. However, if you have a region or a specific site in mind please let us know and we will help you assess its viability.
How long does it take to open a Dymocks store?
Once the commercial lease has been agreed between you and the landlord, it takes approximately 3 months to get ready to open your doors for business..
Can I own more than one store?
In exceptional circumstances, Dymocks may permit a Franchise Owner to own more than one store.
How long has Dymocks been in business?
Dymocks commenced trading in books in 1879 and has been franchising since 1986.
Who teaches me about the day-to-day running of my store?
We provide 2 weeks of intensive training that covers all aspects of managing a Dymocks store. Then, once your store is up and running, our Operations Team will provide the necessary ongoing assistance to streamline your business.
What if I haven’t owned my own business before – or worked in retail?
A background in retail, or previously owning your own business, can be an advantage – but it’s not absolutely necessary. One of the great benefits of becoming a Dymocks Franchise Owner is that you have access to all the training, systems and support needed to run a bookstore and grow your own business.
Can I appoint a manager to run my store?
Yes, but only if you devote the whole of your time and attention to the business. Dymocks stores are best run by a full time owner/operator who is hands on in driving the business and creating a point of difference.
OK, I’ve opened my new store. Now what?
This is where our depth of franchising experience cuts in. Soon after opening, we begin ongoing training, operations and marketing support through store visits, newsletters and intranet communication, as well as regional and national meetings. All of which ensure you’re on track by providing a forum for problem solving, sharing ideas and business growth.