Training
To encourage Franchise Owners and their sales staff to achieve
the highest standards, we provide on-going customer relations/sales
training programs.
Dymocks also offers Franchise
Owners programs from time to time, aimed at building retail
management skills to enhance store profitability.
Networking information
Franchise Owners operate as a network with the benefit of
accrued knowledge and experience of other Dymocks stores.
Dymocks Franchise Owners meet
regularly with Dymocks management and receive newsletters outlining
current ideas, together with numerous bulletins on best sellers,
sales trends and product mix.
All Dymocks Franchise Owners are
invited to attend an annual conference with Dymocks staff where they
can interact, gather operational information, network and discuss
common concerns and interests.
Benchmarking
The distribution of regular benchmarking reports on key store
variables gives Franchise Owners insight into how their store is
performing compared to other Dymocks stores. From these reports,
Franchise Owners are able to identify shortcomings and develop
solutions to improve store performance.
Operations and procedures manual
As the owner of a Dymocks store, Franchise Owners have access to
a comprehensive operations and procedures manual covering store
operating procedures, staffing and store management.
Marketing
Through the Dymocks Advertising Fund, Dymocks Franchise Owners
participate in marketing programs which may incorporate television,
press, radio and direct mail. The pooling of a small contribution by
many Franchise Owners together with negotiated contributions from
suppliers from time to time allows major regional and national
campaigns to be conducted.
Dymocks' marketing objective is to
create top-of-mind awareness, while reinforcing a market position as
a bookseller with an extensive product range, good customer service
and value for money.
Dymocks' web site
Dymocks has an established website that enables users to
purchase books as well as obtain a variety of information including
current best sellers, new releases and details of the Dymocks store
network.
We view the online presence as being complementary to traditional
promotional activities in enhancing Dymocks' profile.
Visits from Dymocks executives,
buyers etc
Key executives at Dymocks receive regular sales figures and
other statistics on Dymocks stores and make regular visits to
stores. Dymocks Franchise Operations is only a phone call away for
guidance and advice.
Funding the business
You must discuss any financial data we provide with your
professional advisers such as your bank manager, accountant and
solicitor. This data is detailed and as such, discloses our
confidential operating methods. It is therefore made available only
after we have received a positive expression of interest and an
indication of your suitability to own a Dymocks franchise.
Through our contacts with
financiers we may effect introductions which may not be open to
individuals operating independently. There are a number of financial
institutions where we negotiated special packages for Dymocks
Franchise Owners.
The investment
The investment required for a Dymocks franchise will vary
depending upon the size of the specific premises and the cost of the
shopfitting and equipment package at the relevant time. |
