A hip, appealing money how-to for 25-to-35-year-olds who would never buy an existing
personal finance book.
Sound information with lots of peer-group stories, both 'befores' and 'afters', packaged
in a bright, magazine-inspired layout. No condescension, no lecturing, just great advice for
the target market on how to live the life they want, without having to give up new shoes and
drinks with the girls, now and into the future.