Drawn from the Author's 40 years of experience in dealing with multicultural communication,
Assaf recounts an entertaining and moving journey with colourful anecdotes and many
fascinating stories as he appeals to the reader to confront the frequently held misguided
concepts of multiculturalism. The content of the book becomes a handbook on
multiculturalism as it journeys through spheres of marketing, citizenship, culture and
diversity, cultural identity, the legal system and crime and punishment. Joseph migrated to
Australia from Lebanon in 1967 'in someone else's shoes', wearing another man's tan shoes
(an Australian immigration requirement at the time was that all arriving immigrants must be
wearing a new pair of shoes).
"The lessons Joseph Assaf has learned and wants to impart to his readers are not addressed
to particular tribes or groups or nationalities but to all of us as humans, learning to live
effectively and rewardingly with each other. Poking away, as he puts it, at the flames of hope
for a better world." Allan Gyngell, Lowy Institute for International Policy, Sydney.