According to these experts, blogs offer businesses something that has long been lacking in
their communication with customers meaningful dialogue. Devoid of corporate-speak and
empty promises, business blogs can humanize communication, bringing companies and
their constituencies together in a way that improves both image and bottom line. With a
foreword by Tom Peters, author of such business bibles as "In Search of Excellence", this
book uses more than fifty case histories to explain why blogging is an efficient and
infinitely more credible method of business communication. Blogs are easily linked,
allowing information to spread rapidly, and blog readers are active, not passive,
participants in the communication. Business and marketing decision-makers will find
themselves excited about the possibilities after just a few pages. Interviews with Mark
Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Johanthan Schwartz of Sun
Microsystems, and other prominent business leaders showcase how businesses are
beginning to use blogs to connect with customers in new ways. It explores how blogging
has changed the rules of communication and competition. It gives business owners the to