Product

Marketing to the soc web how digital cus

WEBER L

  • Category: Management
  • ISBN: 9780470124178
  • Format: Hardcover
  • Publisher: John Wiley & Son
  • Pages:
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Overview

A guide to marketing in a fragmented world. It helps marketers and their companies understand the context of the marketing, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion.
Version: 1.0026