Imagine a workplace where everyone chooses to bring energy, passion and a positive
attitude to the job every day. In this parable, a fictional manager has the responsibility of
turning a chronically unenthusiastic and unhelpful department into an effective team.
Seattle's Pike Place Fish is a world famous market that is wildly successful thanks to its
fun, bustling, joyful atmosphere and great customer service. By applying ingeniously
simple lessons learned from the Pike Place, our manager discovers how to energise and
transform her workplace. Addressing the 21st century's most pressing work issues with an
engaging metaphor and an appealing message, "Fish!" offers wisdom that is easy to
grasp, instantly applicable, and profound.