Comprehensive
training
Dymocks places great emphasis on ensuring Franchise Owners are
professional and well qualified.
As part of our pre-opening program,
we provide each Franchise Owner with training in the management and
operation of a Dymocks bookstore.
Our training courses are a mix of
practical in-store experience and classroom learning. A broad range
of topics are covered including store set-up, retail financial
ratios, marketing programs, business management, customer
satisfaction techniques, merchandising and how to use our point of
sale and back office computer systems. We also help Franchise Owners
select their initial inventory.
New store fitout
Our Store Design & Development Manager assists and guides Franchise Owners on
their new store fitout, ensuring fixtures and furnishings, signs,
graphics and merchandising are of the highest standards, and meet
the Dymocks image.
The Dymocks design formula is the
result of years of practical experience. The stores are designed to
assist our customers and show books to best effect.
Product selection and
merchandising
The initial inventory is an important part of establishing a
Dymocks store.
Our product buyers guide Franchise
Owners with sales information, seasonal trends and demographic data
to assist them in determining the optimum titles and quantities to
be carried for their store's opening.
Dymocks staff assist and provide
guidance to the Franchise Owner to ensure that their store is
sufficiently stocked and that product is well presented before the
store begins operation.
Grand opening
We have retail marketing personnel to assist Franchise Owners
with advertising and promotion so that stores open with maximum
exposure commensurate with their individual budgets. |